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“The internalizing and transfer of information has been pivotal throughout human history. It led our ancestors to build stone tools, then communities then agriculture. It built our cities has dispelled our false understandings of our world and universe, it literally evolved our brain and will continue to change every aspect of human existence whether you like it or not.”

Daniel A. Janssen

Free Business Plan Template from Daniel A. Janssen

Table of Contents

 2 Title Page
 3 Overview
 4 Executive Summary
 5 Business Concept
 6 Background of Product/Service
 7 Mission & Vision
 8 Description of Industry
 9 Product/Service Description
 9 Detailed Description of Product
 9 Product Cost Analysis
 9 Product Pricing
10 Product Packaging
10 Detailed Description of Service
10 Service Cost Analysis
11 Production Analysis
11 Production Process & Production Plan
12 Market Analysis
12 Six Basic Steps to Market Research
12 Research the:
12 Types of Research
13 The 8 basic questions
13 The Market
13 My Customers
14 Demographic information
15 Key Purchase Criteria: Why do people buy what they buy.
16 Competition
16 S.W.O.T. Analysis
17 Marketing Plan
18 Branding
18 Positioning your Business
18 Sensory Package
19 Marketing Strategy
19 Promotion
20 Advertising
20 Distribution
20 Guarantees/Warranty
20 Data Base & Tracking
20 Marketing Tips
20 Selling to the Government of Canada
21 Risk Analysis
21 External Threats
21 Internal Threats
22 Business Goals
23 Financial Plan
23 Break Even Point Analysis
24 Start Up Costs
24 Sales Forecasts/Projections
24 Tips for Sales Forecasting
25 Cash flow
25 Balance Sheet
26 Income Statement
26 Financing
26 Use of Loan Money:
26 Financial Ratio’s
26 Liquidity Ratio’s
26 Profitability Ratio’s
26 Stability Ratio’s
26 Operational Ratio’s
27 Company Structure
27 Corporate Structure
27 Management
27 Organizational Chart
27 Types of Companies
27 Advantages and Disadvantages of Proprietorship
28 Advantages and Disadvantages of Partnership
28 Advantages and Disadvantages of Incorporating
29 Appendices
29 Appendix A: Miscellaneous Documents
29 Appendix B: Assets
29 Appendix C: Legal
29 Appendix D: Research/Statistics
29 Appendix E: References

This post was written by Daniel Janssen.

Daniel A. Janssen

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