“The internalizing and transfer of information has been pivotal throughout human history. It led our ancestors to build stone tools, then communities then agriculture. It built our cities has dispelled our false understandings of our world and universe, it literally evolved our brain and will continue to change every aspect of human existence whether you like it or not.”

Daniel A. Janssen

Professional Speakers Guide

  1. Developing the Author Within

Writing is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster and fling him to the public.

~ Winston Churchill ~

    1. The Book Publishing Industry:

In the great little book Up the Best Seller Lists. Kathleen Brehony and Karen Jones report on a survey published by the Association of American Publishers. This survey of 16,000 households in th US claims that.

– 60% of households don’t even read books.

– 60% of Americans had not purchased a book in the last 6 months.

– 57% of books that are purchased are never read.

The numbers from this survey look quite das but the fact is that books change lives. In his presentation to the Committee, Mr. Roch Carrier, a distinguished Canadian author and Canada’s National Librarian, described Canada’s network of some 22,000 libraries as a place where life-transforming discoveries are made and careers are launched. He stated: “Had I not opened a book… I would probably be a forestry worker, like all of the good friends I had back then. Books changed my life. When I visit a library and see the librarian give a child a book, I wonder if she is [also] about to change that child’s life.”

Ms. Carole David of the Quebec writers’ union argued, Canadian libraries help fulfil several essential roles: First they … encourage people to read …and educate readers. They are also important as information providers. [Furthermore, they] … advise users and encourage them to read works that go beyond bestsellers. In voicing many of these same sentiments, Claude Primeau, of the Canadian Publishers’ Council emphasized that what his fellow publishers wanted was “a strong public library community” and “a public library community that presents itself as the modern information centre in every community.” He explained: We need, in this country, a strong bookselling and library community in our schools. … I can remember when public libraries and school libraries would phone me in November saying ‘Have you got any books? We have to spend our budget.’ Then all that disappeared. … So now we really have to dig. … the kids [are] selling chocolate bars and so forth. That’s not healthy for our children, and my grand children.

In the Standing Committee’s 1999 report, A Sense of Place A Sense of Being, the members stressed that: We need creators. We need them because it is the creators — more than anyone — who shape our cultural identity and give us our sense of who we are and where we belong.

This sentiment has been echoed repeatedly throughout the course of the Committee’s roundtables and meetings. As a member of the Committee observed in a meeting with Canadian Heritage representatives, a lot has been said about the needs of publishers, but “how does this include the creator? … I think that’s an integral part of the chain. And if we don’t look at that … then we’re

missing a great opportunity.”

(Source: Government Report; The Challenge of Change: A Consideration of the Canadian Book Industry http://www.parl.gc.ca/InfoComDoc/36/2/HERI/Studies/Reports/heri01-e.html February 10, 2003)

      1. Book Publishing Statistics:

New titles released by Canada’s publishers increased steadily between 1991 and 1997, with 9,152 new titles published in 1991-92 and 11,400 in 1996-97. During this same period, the total number of books in print increased from 62,115 to 87,949. With respect to total revenue, Canadian publishers experienced steady growth, with revenues rising from $1.5 billion in

1991-92 to nearly $2 billion in 1996-97.

The fastest growing book retailer in Canada in 1999, however, was not Chapters, but Amazon [a U.S.-based electronic commerce Web site]. Yet Amazon does not collect GST, does not employ one person in Canada, does not pay a dollar of taxes in Canada, and does not pay Canadian agencies for their books sold to Canadian consumers.

Many studies have been done over the past ten years on the size of the Canadian consumer book industry. In no study has the market size been shown to be less than $1.3 billion, and that was back in 1990. We believe that the Canadian consumer book market in 1999 was somewhere between $2.3 billion and $2.6 billion.

(Source: Government Report; The Challenge of Change: A Consideration of the Canadian Book Industry http://www.parl.gc.ca/InfoComDoc/36/2/HERI/Studies/Reports/heri01-e.html February 10, 2003)

Publishing Industry in the US generates approximately 19 billion dollars annually. Approximately 63,000 titles published each year with 1.35 million titles and over 700,000 books in print.

The following data is recent statistics from the Association of American Publishers.

March 1, 2002. New York, NY: US book sales totaled $25,356,500,000 billion in 2001, a meager 0.1 percent increase over 2000, according to figures just released by the Association of American Publishers. Overall, trade sales dropped 2.6 percent with sales totaling $6.37 billion. Adult trade hardbound sales dropped 2.2 percent ($2.63 billion) while paperbound sales rose a slight 1.4 percent ($1.93 billion). Juvenile hardbound experienced the largest drop in the trade category, falling 22.7 percent in 2001, ($928.6 million), however, juvenile paperbound sales exhibited the exact opposite trend: sales rose 17.9 percent ($887.6 million).

Elhi sales were up 7.8 percent for the year ($4.18 billion), followed closely by higher education sales which rose 7.2 percent ($3.47 billion). Standardized test sales continued their steady rise, up 6.8 percent with sales of $250.1 million in 2001. Professional and scholarly books experienced a dramatic drop in sales from last year, with sales falling 7.6 percent in 2001 ($4.74 billion). University press sales showed a small increase over last year, up 1.5 percent with sales of $408.2 million. Sales of mail order publications fell 18 percent ($353.9 million), a significant drop from 2000. On the plus side, sales of religious publications were up 4.7 percent ($1.31 billion), some of which may be attributable to the increased interest in religious works following 9-11.

Book clubs (up 3.3 percent, with sales of $1.33 billion) and subscription reference (up 1.3 percent, with sales of $819.4 million) showed moderate increases for 2001. Mass market paperback sales dropped a slight .8 percent with, sales totaling $1.55 billion. The sales figures in this preliminary release are prepared by the Statistical Service Center, using essentially the same statistical procedures used to prepare Table S1 of the Industry Statistics Report.

(Source: Association of American Publishers http://www.publishers.org/industry/index.cfm February 9, 2003)

US Book production totals;

1999 = 119,357 (final)

2000 = 122,108 (final)

2001 = 114,487 (preliminary)

(Source: American Book Production, 1999-2001 compiled by Andrew Grabois, Senior Director of Publisher Relations for R.R. Bowker BookWire™ http://www.bookwire.com/bookwire/americanbookproduction.htm)

Canadian Book production totals;

1999 = 51,224 (final)

2000 = 53,077 (final)

2001 = 43,536 (preliminary)

(Source: American Book Production, 1999-2001 compiled by Andrew Grabois, Senior Director of Publisher Relations for R.R. Bowker BookWire™ http://www.bookwire.com/bookwire/canadianbookproduction.htm)


This post was written by Daniel Janssen.

Daniel A. Janssen

4 Comments on “Professional Speakers Guide”

  1. Dan says:

    Great set of content

    1. Russell says:

      Hey Dan,

      I absolutely agree. This guide is a great help to me and it’s very well organized.

  2. Lena says:

    Look forward to more of his work.

  3. Zangwill says:

    It’s a very useful book!

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