“The internalizing and transfer of information has been pivotal throughout human history. It led our ancestors to build stone tools, then communities then agriculture. It built our cities has dispelled our false understandings of our world and universe, it literally evolved our brain and will continue to change every aspect of human existence whether you like it or not.”

Daniel A. Janssen

Professional Speakers Guide

    1. Writing a Non-Fiction Book:

The Complete Guide to Self Publishing by Tom & Marilyn Ross. This was the complete guide. Of the several recent books I have read I would call this one the bible of self publishing.

Ross’s suggestions;

– write a book mission statement. Forty to sixty word statement to clarify the essense of message.

– determine the audience. (know exactly who the general reader is going to be.)

– write the introduction. (tell the scope of the book and what ways the readers will benefit from the book.)

– then work on the chapter you are most jazzed about.

– (nonfiction don’t need to be written in any particular order and chapters are usually stand alone parts of the book.)

– think of the chapters as a series of steps.

– think about stories, anecdotes, illustrations, pictures that can embellish or clarify the message.


– Communicate, don’t try to impress.

– Use the right words for the job.

– Avoid ambiguity.

– Keep an eye on overall language.

– Guard against clichés

– Delete redundancies and needless words.

– Inject your writing with liveliness.

– Put more zip in with analogies.

– Use the active voice to achieve readability.

– Be specific.

– Transition smoothly.

– Be sensitive to sexism.

– Avoid bad taste of any kind.

This post was written by Daniel Janssen.

Daniel A. Janssen

4 Comments on “Professional Speakers Guide”

  1. Dan says:

    Great set of content

    1. Russell says:

      Hey Dan,

      I absolutely agree. This guide is a great help to me and it’s very well organized.

  2. Lena says:

    Look forward to more of his work.

  3. Zangwill says:

    It’s a very useful book!


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