Why You Must Write Your Book Now And Create The Best Business Card In The World!
Look at ANY professional speakers who are making tons of money, I guarantee you they have written a book of some sort.
There simply isn’t any better way to spend your marketing time if you’re a speaker.
Your book is the most important marketing tool you can have because it gives you and your business instant credibility. And credibility is important in the speaking business!
It differentiates you from every other speakers with whom you compete. It can turned into a client magnet, a vacuum that sucks up speaking opportunities and deposits them right to your desk.
Think about it. When you meet someone who has “written the book” on a subject, you know they are the expert. They’re the person to go to if you’ve got a problem in their specialty. If they are the experts, if they must know more than anyone else, and their insights, their talents, their services, must be worth far more than everyone else’s.
After all, if it weren’t true, they wouldn’t have book out on the subject, right?
Listen closely. I am going to share with you the biggest insight on publishing, you’ll ever learned…
“It’s NOT because they are the experts, so they write a book. They BECOME experts AFTER they have written the book!”
Let’s say if you are meeting planner and you are looking for a speaker for your organization. Chances are you wouldn’t be looking at ads, or scouring your mailbox for a sales letter. You’d go to other meeting planners and ask them if they knew anyone who is good. Someone whom they respect. Someone talented enough to do the job and give you the results you’re looking for.
Who would you hire? A speaker who has written a book or a speaker who has not?
This is not logic, it’s reality.
Bottom line: Writing a book is the most important business card you can create. It creates massive awareness of your talents in the minds of those who can do you the most good – your clients and prospects. That awareness, that celebrity status, that trust, can easily be translated into fame, speaking engagements, profits, or any other advantage you can think of.
If you don’t have a book, write one as quickly as possible. If you have a book, learn how to sell it as many as possible. If you have a best-selling book already, develop multiple backend products and deliver as much value as possible.