“The internalizing and transfer of information has been pivotal throughout human history. It led our ancestors to build stone tools, then communities then agriculture. It built our cities has dispelled our false understandings of our world and universe, it literally evolved our brain and will continue to change every aspect of human existence whether you like it or not.”

Daniel A. Janssen

Professional Speakers Guide

    1. Self Publishing:

Whether you are self publishing or not you need to treat your book like a business because hopefully it will be if that is your goal to create some fame and fortune. Learn the fundamentals of a business plan and apply that to your book. Just like any other business you want to bring a product to market efficiently and effectively.

– Clarify your personal goals and objectives of the business.

– Understand your market and the audience you want to reach. Research the market thoroughly, segment and target it.

– Marketing materials, press kits, promo sheets, brochures, business stationary, gags and gimmicks, promotional strategies.

– Business administration.

– Data bases of customers, suppliers, book stores. Mailing lists,

How to Self Publish and Make Money by Marion Crook & Nancy Wise 1997

“Writing, Publishing & Selling Your Book in Canada.”

This book was recommended by a local author who presented at a CAPS meeting. She considered this the bible for publishing in Canada. I found it very insightful and covers everything well execpt the new digital revolution of ePublishing which we will recommend other books. My own take is the Internet is full of valuable up-to-date information. It is highly recommended that you subscribe to newsletters from the book industry organizations especially within your genre, your category but it is also important to get the scoop from the industry in general. Continue to browse the best sellers lists in various categories and book types. Try to notice trends in styles, formats and content.


It is advised to find a good editor. Not a proof reader but an editor who can advise you on concepts, plots, meaning, characters, organization and style. Editor are specialists and specialize in specific areas, fiction, nonfiction, history, technical, etc., etc., etc.. An editor should not change but enhance your style to help your book be more readable intern be hopefully more sale-able. Welcome criticism and feedback it will only help you in the long run.

Up the Best Seller Lists by Kathleen Brehony & Karen Jones Copyright 2001

“A Hands On Guide To Successful Book Promotion”

Very valuable little book. It is an easy read, 175 pages from two seeming successful authors full of tips, ideas and experiences to help you publish and market your books. Good list of resources, websites, book reviewers, publishers etc.

This post was written by Daniel Janssen.

Daniel A. Janssen

4 Comments on “Professional Speakers Guide”

  1. Dan says:

    Great set of content

    1. Russell says:

      Hey Dan,

      I absolutely agree. This guide is a great help to me and it’s very well organized.

  2. Lena says:

    Look forward to more of his work.

  3. Zangwill says:

    It’s a very useful book!


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