“The internalizing and transfer of information has been pivotal throughout human history. It led our ancestors to build stone tools, then communities then agriculture. It built our cities has dispelled our false understandings of our world and universe, it literally evolved our brain and will continue to change every aspect of human existence whether you like it or not.”

Daniel A. Janssen

Professional Speakers Guide

    1. Associations US:

      1. The American Library Association

The ALA provides leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all. http://www.ala.org

      1. Publishers Marketing Association


American Wholesale Booksellers Association


      1. American Booksellers Association


      1. National Speakers Association


Association of American Publishers


National Association of College Stores


National Mail Order Association


The Association for Women Communicators


National Federation of Press Women


Pacific Northwest Booksellers Association


Northern California Independent Booksellers Association


Small Publishers Association of North America






American Seminar Leaders Association – http://www.asla.com

ASLA offers the Professional Seminar Leaders University

Course content:

Session One : How To Position Yourself for Success Day One 12:30 PM-8:30 PM

Your success is dependent upon developing a comprehensive business strategy. Putting together a winning business plan is easy when you see the variety of money-making opportunities available to you. This session will provide you with everything you need to know to position yourself and your seminar business. Learning how to position yourself will enable you to create a successful seminar business.

Session Two- How to Deliver a Dynamic Seminar Day one 6:30 PM-8:30 PM

Learn the ultimate secrets of the most successful seminar leaders. Powerful presenters are trained to achieve greatness. This fast-paced session will provide you with the “tricks -of-the trade” and training you need. You will discover strategies and techniques to hold your audience in the palm of your hand.

Session Three- How to Design a Perfect Seminar Day Two: 8:30 am-1:30 PM

You will learn how to create a profitable seminar. You will be able to take what you know and package” it in an effective seminar format. When you follow the simple, four -step MDA plan, you will be able to put together a high-impact, quality program that will earn you endless repeat and referral business.

Session Four-Discovery Session Day Two 2:30 PM-6:30 PM

This is the time to mastermind on your specific seminar needs and challenges. Everyone has an opportunity to participate in this intense “front of the room” session that will allow you to get from the other attendees for your specific needs. Brainstorming with a “mastermind group” is most effective way to breakthrough any barriers to your success.

Session Five- How to Create a Winning Brochure Day Three 8:30 AM 12:00 noon

Your seminar brochure is your single most important tool for making money in the seminar business. This is a hands-on workshop. You will actually design your own brochure. Even if you already have a brochure, this workshop will show you how to transform your brochure into a money machine. Learn new brochure formats that dramatically increase response rates.

Session Six-How to Market and Promote Your Seminar Day Three-1:30 PM-5:30 PM

Learn the easy ways to fill seats at your seminar. This session will teach you proven techniques. You learn how to break into the $66 billion in-house corporate seminar market. Successful marketing strategies and techniques will transform your information and talent into big money. You’ll learn how to use “intros,” direct mail, telephone sales, and advertising.

21 ways you will immediately benefit by attending:

1.Learn the seminar presentation secrets of the world’s greatest seminar leaders.

2.Put together a first-class seminar that creates rave-reviews for you.

3.Gain recognition as an expert and establish yourself as a world authority.

4.You will be able to book 10 in-house seminars in 30 days.

5.22 Critical elements that must be included in every successful brochure.

6.Learn how to add humor and excitement to your seminar.

7.Use direct mail to fill the seats.

8.How to choose the best day, month, and location to conduct your seminar.

9.Design a masterful brochure that attracts participants like a magnet.

10.Proven strategies for promoting public seminars on a $100 budget.

11.Make your seminar worth $500,000 using audio visuals.

12.How to chose and test mailing list to assure maximum response and profits.

13.Learn how to tap the most lucrative market: corporation.

14.How to go from zero to $250,000 in 18 months with TADA strategy.

15.Get free publicity and exploit the media to promote your seminar.

16.Hold your audience in the palm of your hand.

17.Cash in on what you know by creating a money making seminar.

18.Become a Certified Seminar Leader (CSL).

19.5 Techniques to deliver a powerful and motivational seminar.

20.How to get speakers bureaus to promote you and your seminars.

21.Boost attendance with the secret of the two-step promotion technique.

This post was written by Daniel Janssen.

Daniel A. Janssen

4 Comments on “Professional Speakers Guide”

  1. Dan says:

    Great set of content

    1. Russell says:

      Hey Dan,

      I absolutely agree. This guide is a great help to me and it’s very well organized.

  2. Lena says:

    Look forward to more of his work.

  3. Zangwill says:

    It’s a very useful book!


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