“The internalizing and transfer of information has been pivotal throughout human history. It led our ancestors to build stone tools, then communities then agriculture. It built our cities has dispelled our false understandings of our world and universe, it literally evolved our brain and will continue to change every aspect of human existence whether you like it or not.”

Daniel A. Janssen

Professional Speakers Guide

3 Introduction to the Speaking Industry

There are three things to aim at in public speaking: First to get into your subject, then to get your subject into yourself, and lastly, to get you’re subject into your hearers.

~ Gregg ~

3 Introduction to the Speaking Industry

3.1 The Speaking Industry:

Most of the population is afraid to speak in public. Surveys have reported that public speaking rank at the very top of human fears. What we do know is that you were not born afraid of speaking in public, no child comes into this world afraid to speak. You had absolutely no inhibitions of public speaking until you went to school and began to suffer embarrassment or ridicule when you tried to express yourself. We all know that we can become tremendously more effective human beings in our jobs and in our relationships if we didn’t have this fear of expressing ourselves.

We are living in the information age. There are unlimited opportunities for public speaker, seminar leaders, trainers and communicators of many sorts. Paul Karasik in his 1992 book “How to Make It Big in the Seminar Business” claims that American Businesses spend over 44 billion a year on educational programs and the personal growth seminar market is estimated at 10-20 billion. The author and founder of the American Seminar Leaders Association says there has never been a better time to cash in on it.

Industry needing new talent: Alan Weiss expresses for new comers not to be awed by the size and scope of the industry. He says quote “many of the new comers I have seen are a lot better than the veteran’s” he carries on by say the “meeting planners are in need of new talent. No meeting planner wants to present the “same old, same old” and every bureau wants to be able to propose fresh new faces and new topics to their clientele”i

Walters 2002 report


We also asked speakers and bureaus, what will this industry look like in 20 years? Many of the interesting comments are included. Overwhelmingly, we all feel that in 20 years there will still be a great need for great speakers to greatly inspire their audiences.

This post was written by Daniel Janssen.

Daniel A. Janssen

4 Comments on “Professional Speakers Guide”

  1. Dan says:

    Great set of content

    1. Russell says:

      Hey Dan,

      I absolutely agree. This guide is a great help to me and it’s very well organized.

  2. Lena says:

    Look forward to more of his work.

  3. Zangwill says:

    It’s a very useful book!


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